About the event
Creative Express is a program organized by the ADC*E (Art Directors Club of Europe) that provides professional training and supports the career advancement of young European creatives. The goal is to give young talents the opportunity to work on a real client brief ( live brief ) within a collaborative, competition-based format.
Teams of two have only a few hours to develop and present their creative solutions to an active brief.
In the autumn of 2026, MAKSZ and ADC Hungary is organizing the first official Hungarian qualifying competition. The winning two-person team selected in the national stage earns the right to represent Hungary in the European finals.
The international finale will take place in November 2026 in Barcelona as part of ADCE Creative Week.
The stakes at the Budapest preliminary round are high: the winning two-person team earns the right to represent Hungary in Barcelona.
There, the Hungarian winners will compete against champion teams from other European member countries in an intense, 24-hour international creative challenge evaluated by a professional jury.
Our manifesto
Every competition is an opportunity - an opportunity to learn, to travel, to prove yourself, to build your portfolio, and even to take the next step in your career.
That's why, for the first time in Hungary, we're organizing the national qualifier for the Creative Express together with ADC Hungary. The winning creative duo will earn the chance to represent Hungary in Barcelona, where they'll compete against Europe's best creative teams under the age of 28.
And why is it called Creative Express? You'll find out soon enough. But here's a little teaser: you'll have to come up with a winning creative concept in a very short amount of time - and while constantly on the move.
Where & when
National competition in Budapest - all day.
International finals:
Barcelona, November 16-20, 2026.
Kick-off briefing at Arriva bus garage, Andor Station (11th district).
The competition continues at MagNet Ház on Andrássy Avenue.
Rules
Our jury
Creative Director
Dentsu CreativeCreative Director
Mediator GroupCreative Director
ACGExecutive Creative Director
Publicis GroupeChief Creative Officer
Mito CreativeHead of Art
WPP MediaCreative Director
Mito CreativeHead of Art
RepublicHead of Culture & Engagement
ArrivaBudapesti Városkommunikációs Iroda vezetője
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